The secrets of copywriting are that not secret. Copywriter Bhaskar Sarma does a great job of revealing ten of them in his blog post, "From my Notebook:10 Copywriting Tips from William Zinsser" (author of On Writing Well).
It's worth the read---especially if you're serious about becoming a better writer tomorrow than you are today.
http://www.bhaskars.net/2011/07/10-copywriting-tips-from-william-zinsser-from-my-homework-notes/
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Who am I?
ROTH copywriting is Robert Roth---expert Atlanta freelance copywriter. http://www.rothcopy.com
What I'm working on now
Writing more content articles for a global crop science company; finishing monthly newsletter for the CDC; in discovery phase of writing a corporate capabilities brochure for Boston-based financial services company.
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