If you're working with a ho-hum designer or looking for a way to impress your client, knowing how to fold a brochure can add a WOW factor to the project.
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Another favorite is a Z-fold cover. It gives you two separate front covers, (you turn the book upside down) which provide two separate signature (groups of four pages) areas. Just like a certain breath mint, this gives you two brochures in one. Great for playing two ideas off of each other. For example, let's say you are a custom tailor that also sells prete-a-porter suits. Your custom line goes inside one cover, your ready to wear inside the other.