- Creatives—from copywriters to designers—hardly use postcards anymore, so yours has a chance to be noticed.
- A mailing address list is much easier to scrape and compile than an email list. If you don’t know names, you can address by title, e.g., “Marketing Communications Manager,” “Creative Director.”
- Postcards are fairly inexpensive. For example, you can print 100 4-color, oversized postcards at Vistaprint for under 25 bucks. But you don’t have to use them. Just search on "postcards" and take your pick of vendors.
- Show how creative you are. Make the card clever and engaging. In other words, make an impression. If they like your postcard, they'll probably like you. If you can afford it, print a folding postcard and use a reveal—put an intriguing headline on the cover, and pay it off inside.
- Show off your work. Create a portfolio postcard and include thumbnails of your best stuff.
- Specialize. For instance, if you’ve done automotive copywriting, create a postcard targeted to car dealerships.
- Postcards are easy to design (even a copywriter can do it). The postcard printer you use will have a free template you can download. You can also design your postcard in WORD or MS PUBLISHER.
Visit my website: www.rothcopy.com Email: firstname.lastname@example.org