- Charter Oak Credit Union – Relationships beyond banking
- Bossier FCU – Beyond Banking…This is Personal
- First Reliance Bank – There’s More to Banking Than Money.
- Red Crown Credit Union – It’s not just service. It’s personal.
- Sharonview FCU – With us…it’s personal.
- Bank of India – Relationships beyond banking
Some banks express the obvious; prompting a response along the lines of, “I should hope so.”
- Bank of Maine – Honesty first
- California Federal Bank – We’ll treat your money like it’s your money.
- California Credit Union – It’s everything a bank ought to be
Many banks are keen on listening to you. I’m not sure they hear anything, but at least they’re polite about it.
- Addison Avenue FCU – We listen. You prosper.
- Commerce Bank – Ask. Listen. Solve.
- Comerica Bank – We listen. We understand. We make it work.
- Companion Credit Union – We’re listening…
- Midland Bank – The listening bank
- Planters Bank – All About You!
- Al Hilal Bank – It’s all about you.
- California Coast Credit Union – It’s All About You
- Mazuma Credit Union – We’re all about you.
- Meijer Credit Union – It’s all about YOU!
- Bank of the Sierra – A Mountain of Experience You Can Count On
- Zurich – Because Change HappenZ
- Placer Sierra Bank – Real People-Real Service-Real Difference
- abo Bank – Your significant other bank.
- North American Bank – Bold. Friendly. Fun.
- Monterey FCU – Let our style-of-banking improve your style-of-life.
- Washington Mutual – More human interest.
- Abbey National Bank – Because life’s complicated enough
- Abington Bank – Banking for people with better things to do!
- Alpine Bank – A bank you can actually like. [I would change this to “A bank you’ll actually like.]
- Amplify FCU – Bank less. Live more.
This is my all-time favorite:
Looking at the list in total, it’s enough to make me question whether any bank or company even needs a tagline. Do banks actually think their customers find these taglines genuine or emotive? The answer is: it doesn’t matter. In my experience, most banks and companies feel more comfortable talking to themselves. So instead of writing a tagline that resonates with your client’s customers, you end up writing one that resonates with your client. And that’s the way it goes.
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